30 Years with Coca Cola
Marc Jacobs is Diet Coke’s new creative director. They also asked him to pose with cans of coke with his shirt off. As you can see, he looks pretty good for a man who is about to be 50 years old.
This Diet Coke moment, as shot by Stéphane Sednaoui.
Interestingly enough, Karl Lagerfeld was the creative director in 2011 and Jean Paul Gaultier took the position in 2012.
In February, Marc Jacobs was interviewed by Women’s Wear Daily and he talked about his new designs. There will be three cans, three bottles and three ad campaigns, each corresponding to a recent decade in fashion. His goal was to design cans that were colorful and fun.
On the first can, he celebrates female empowerment in the Eighties with bow ties as the soda giant marks a milestone anniversary in Europe dubbed “Sparkling Together for 30 Years.”
He used his signature swallow print on the second can. The stylized birds fly around a fashion illustration showing a model crouching in a bustier dress, stiletto heels and a tall trilby hat. This represents a fashion look from the Nineties.
The third can represent the Aughts (00’s) with a sporty-chic look straight from the spring 2013 runway surrounded by a shower of polka dots.
The cans and bottles will hit 11 European markets including the U.K., France, Benelux and Iceland next month. You can watch the video on Diet Coke’s Facebook page and YouTube channel at www.cokeurl.com/DietCokeMJ.